What Is Social Media Marketing?
Social media marketing is a way for a business to promote itself and communicate with customers through an online platform. Social media marketing is done through websites such as Facebook, Instagram, Twitter, and YouTube. A company has the ability to draw the attention of a wide audience. Social media marketing can be performed directly through the company, or the company could hire an outside advertising agency to help them build an online presence.
Suppose you open a brand new bakery. You want to be able to get the word out to people about the grand opening, but your budget is low until you bring in money. A good way to help promote the company would be to create an event on Facebook, and invite local people in the area. This helps save money, promotes the company, and brings awareness to the grand opening.
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